"Buying, Avoiding, Belonging: Stigma’s Hidden Hand in Consumption and Marketplace Dynamics"
Chethana Achar, Avni M. Shah, and Joe Gladstone
"Cognitive and motivational confounds of (preference) measurement"
Ada Aka, Jake Embrey, and Antonia Krefeld-Schwalb
"Demand for Healthy and Sustainable Choices"
Paulo Albuquerque and Bart Bronnenberg
"Product Care and Durability: Emerging Paradigms in Sustainable Consumer Research"
Rajesh Bagchi, Mathew Isaac, and Aruna Divya Tatavarthy
"Beyond Text: Visual, Audio, Multimodality, and the Future of Automated Content Analysis"
Luca Cascio Rizzo and Jonah Berger
"The Cognitive and Cultural Roots of Lay Economic Misperceptions"
Jason Dana and Franklin Shaddy
"Making the Impossible Possible: How LLMs Are Rewriting the Boundaries of Choice Research"
Julian De Freitas, Stefano Puntoni, and Ana Valenzuela
"Beyond "How Much Money": How Timing, Source, and Individual Characteristics Influence Choice and Financial Vulnerability"
Wendy De La Rosa, Ana Martinovici, and A. Selin Atalay
"Information Consumption: A Customer-Journey View of Information Choice"
Yu Ding
"Gamification for Stakeholder Decision-Making and Engagement"
Jordan Etkin and Szu-chi Huang
"Bypassing Polarization of Emerging Sustainable Choices"
David J. Hardisty and Leaf Van Boven
"Uniting the Tribes of Politics: How Do Companies, Consumers, and Campaigns Navigate an Increasingly Polarized World?"
Mohamed A. Hussein and Kathleen D. Vohs
"The Changing Landscape of the Creator Economy: Choices and Decisions"
P. K. Kannan, Andreas Lanz, and Barak Libai
"Responsible Retailing and Consumption: Have We Been Studying the Wrong Things?"
Kristopher O. Keller, Mike Palazzolo, Arjen van Lin
"Modeling choice under information frictions"
Arash Laghaie, Jean-Pierre Dubé, and Thomas Otter
"Expanding or Limiting Choice? Consumer Empowerment in Health Decisions"
Leonard Lee and Jing (Jill) Lei
"How to find out what people want: Preference elicitation, tradeoffs, and cognition"
John McCoy and Bart de Langhe
"How Consumers Compare: Processes and Patterns of Evaluation"
Katie Mehr, Matt Meister, and Ariel Fridman
"Looking Ahead: New Frontiers in Forecasting and Communication"
Robert Mislavsky and Celia Gaertig
"Bounded cognition in an unbounded world"
Ben Newall, Todd Gureckis, Ryan Oprea, and Dan Bartels
"Consumers’ Search for Purpose in the Marketplace"
Nailya Ordabayeva, Neeru Paharia, and Monika Lisjak
"Marketing to the Cynical Consumer: Repairing Information, Institutions, and Legitimacy"
Aviva Philipp-Muller and Markus Giesler
"Optimizing Long-Term Values of Personalization in the Age of Large Models"
Omid Rafieian and Yuyan Wang
"Voluntary Payments"
Priya Raghubir and Elisabeth Honka
"What do our Observables Really Mean? Constructs, Data, and Generalization in Choice Research"
Dan R. Schley and Stephen A. Spiller
"How Understanding of Consumer Choices Matters for Regulatory Decisions"
Bradley Shapiro, Abigail Sussman, Anna Tuchman, and Robyn LeBoeuf
"Understanding and Measuring the Mechanisms of Consumer Privacy Choices"
Scott Shriver and Tesary Lin
"Technology, Choice, and Well-Being: Understanding the Tradeoffs of Digital Life"
Adrian Ward and Noah Castelo
"Authenticity and Choice in the Modern Era"
Evan Weingarten and Stephanie C. Lin
"Timely: How We Spend, Value, and Experience Time"
Liad Weiss, Dafna Goor, and Aner Sela
"Choice and Decision-Making in Digital Consumption"
Haiyang Yang
"Brain-Body Interactions in Consumer Decision Making"
Carolyn Yoon, Hilke Plassmann, and John Clithero
"Platforms & Field Experimentation: New Frontiers in Causal Inference and Behavioral Insights"
Florian Zettelmeyer, Malika Korganbekova, and Madhav Kumar
"Seeing Choice: Visual Cues and Decision-Making"
Yonat Zwebner, Verena Schoenmueller, and Oded Netzer